John founded Dakota Optics in 2017 with the goal of providing high-quality Athlon Optics to hunting and shooting enthusiasts. John discovered the quality and affordability of Athlon products while looking for long range shooting equipment. Since then, he has made it his mission to make this product more easily accessible to others. Dakota Optics has expanded to promote additional American-made gun cleaning products and other firearm products, working with Veteran owned/run companies whenever possible.
Dakota Optics is based in the American Heartland of South Dakota. John is a 24 year United States Army Veteran and is committed to providing the highest quality of services to military service members and their families. We seek to provide quality products at a fantastic price, coupled with prompt delivery and unbeatable customer service.